For Immediate Release                                                      Contact: Nadine Gelberg, 215-219-5488;         jngelberg@devigi.com; OR                               Amy Grossman, 215-805-0299; amygrossmanpr@gmail.com

NEW LINE OF HIGH FASHION, HIGH PERFORMANCE FITNESS APPAREL LAUNCHES;                                           DEVIGI DESIGNED TO MAKE YOU LOOK GOOD, FEEL GOOD AND REACH FOR INTENSITY

Philadelphia, PA -  Lose the frumpy T-shirts and sweatshirts and make room in your closet for Devigi, the newest line of high performance, high fashion fitness apparel designed to make women and men look good, feel good and eager to pump up the intensity of any workout.  The product line incorporates luxuriously soft fabric made from bamboo, which is naturally antimicrobial, thermal regulating, and UV protecting. It will be available online December 1^st at www.devigi.com.

The clothing is comfortable, stylish and flattering, perfect for those who feel their bodies may not be “gym ready” or prefer a more versatile option in fitness apparel. On women, from sizes 0-18, Devigi enhances the right curves while camouflaging others and easily goes from the gym to school pick up.  For men, the bamboo fleece offers a cozy, streamlined fit providing the look of a sweater with the feel of a favorite fleece.  The Devigi Men’s quarter zip looks great after the gym, on the green or the 19^th hole.  Devigi products are constructed to survive the toughest cross-training class and also look great at the coffee shop.

Devigi has been created by Nadine Gelberg, a Ph.D. in sport technology policy and fitness buff. “Devigi is committed to uniting performance and fashion to deliver the confidence that compels people to kick up their workout.  Devigi does not want people to just do it, but to reach for intensity,” said Dr. Gelberg.

The initial Devigi collection includes:

Women’s Belleco Tops:

• Devigi Tanks                            $38
• Devigi Racer Back                   $38
• Devigi Cowl Neck Tank          $38
• Devigi Long Sleeve Cowl       $45

Available in rich shades blue, coral and plum

Women’s Intensa Bottoms:

• Capri Pants                            $89
• Long Pants                             $89
• Short Pants                            $89

Available in charcoal gray

Women’s Covers:

• Devigi Hoodie                       $95
• Devigi Shrug                          $95

Available in light and charcoal gray

Men’s Covers:

• Quarter Zip Pullover             $78

Available in a heather charcoal gray

Additional products, designs, and colors are in the works and Devigi will continue to expand the initial line throughout the first quarter of 2013.

All Devigi products are manufactured in Philadelphia. They are machine washable and dryable.  For more information about Devigi, visit www.devigi.com.

ABOUT DEVIGI:

Devigi designs and manufacturers fitness apparel that combines style and performance to make its customers feel good and look great. Devigi products drape elegantly across the body, fit and flatter sizes from 0-18 and enhance the right curves while camouflaging others.  In Devigi apparel, athletes will have the confidence and energy to reach for intensity in all their workout routines. Devigi comes from the universal language Esperanto, meaning “compel” or “drive.”