News
DEVIGI FITNESS APPAREL PROUD TO BE MADE IN USA
June 25th, 2013
OWNER SAYS DOING BUSINESS LOCALLY CREATES SOLID WORKING PARTNERSHIPS AND DELIVERS HIGHEST QUALITY PRODUCT POSSIBLE
Roslyn, PA – A recent article published by CNBC.com, reports that more shoppers are making it a point to inquire if an item is made in the USA, while small businesses and emerging entrepreneurs are finding it is smart business to keep their operations local to build meaningful and productive partnerships with suppliers. One such entrepreneur, Nadine Gelberg, Ph.D., creator of Devigi, a new line of high fashion, high performance fitness apparel manufactured in Philadelphia, knows that keeping her business local is the right strategy for quality, timing, efficiency, and ease of operation.
Gelberg is committed to manufacturing in the USA because it is easier and better. With local production Devigi gets higher quality, reduced time to market and partners who are committed to success. “My suppliers are actually like my partners. We are a team,” she said. “My business is important to their success and in turn, they care about me and the success of Devigi, and will go the extra step necessary.”
Furthermore, Gelberg explains for her it is much more cost effective and efficient to keep her manufacturing local. “Time to market is critical and the cost and time of shipments make local production more economical,” she said. “But even if that weren’t the case, I prefer being able to build relationships and create opportunities in my own backyard rather than abroad.”
Gelberg points out that there are many other reasons to look for the made in the USA label. Making the decision to buy American elicits a sense of patriotism and keeping it local provides a great sense of community by providing jobs, boosting the local economy and creating strong working relationships.
“Hopefully more businesses and entrepreneurs will realize all the benefits of doing business here and will commit to staying here,” said Gelberg. “Manufacturing in America and buying American is good for everyone.”
Devigi on El Paseo in Palm Desert CA
December 11th, 2012
-
- Debbie — Looking Awesome in Devigi
-
- Chuck — Sporting the Quarter Zip
Good Press!
December 6th, 2012
Devigi’s Line Launches
November 27th, 2012
For Immediate Release Contact: Nadine Gelberg, 215-219-5488; jngelberg@devigi.com; OR Amy Grossman, 215-805-0299; amygrossmanpr@gmail.com
NEW LINE OF HIGH FASHION, HIGH PERFORMANCE FITNESS APPAREL LAUNCHES; DEVIGI DESIGNED TO MAKE YOU LOOK GOOD, FEEL GOOD AND REACH FOR INTENSITY
Philadelphia, PA – Lose the frumpy T-shirts and sweatshirts and make room in your closet for Devigi, the newest line of high performance, high fashion fitness apparel designed to make women and men look good, feel good and eager to pump up the intensity of any workout. The product line incorporates luxuriously soft fabric made from bamboo, which is naturally antimicrobial, thermal regulating, and UV protecting. It will be available online December 1st at www.devigi.com.
The clothing is comfortable, stylish and flattering, perfect for those who feel their bodies may not be “gym ready” or prefer a more versatile option in fitness apparel. On women, from sizes 0-18, Devigi enhances the right curves while camouflaging others and easily goes from the gym to school pick up. For men, the bamboo fleece offers a cozy, streamlined fit providing the look of a sweater with the feel of a favorite fleece. The Devigi Men’s quarter zip looks great after the gym, on the green or the 19th hole. Devigi products are constructed to survive the toughest cross-training class and also look great at the coffee shop.
Devigi has been created by Nadine Gelberg, a Ph.D. in sport technology policy and fitness buff. “Devigi is committed to uniting performance and fashion to deliver the confidence that compels people to kick up their workout. Devigi does not want people to just do it, but to reach for intensity,” said Dr. Gelberg.
The initial Devigi collection includes:
Women’s Belleco Tops:
- Devigi Tanks $38
- Devigi Racer Back $38
- Devigi Cowl Neck Tank $38
- Devigi Long Sleeve Cowl $45
Available in rich shades blue, coral and plum
Women’s Intensa Bottoms:
- Capri Pants $89
- Long Pants $89
- Short Pants $89
Available in charcoal gray
Women’s Covers:
- Devigi Hoodie $95
- Devigi Shrug $95
Available in light and charcoal gray
Men’s Covers:
- Quarter Zip Pullover $78
Available in a heather charcoal gray
Additional products, designs, and colors are in the works and Devigi will continue to expand the initial line throughout the first quarter of 2013.
All Devigi products are manufactured in Philadelphia. They are machine washable and dryable. For more information about Devigi, visit www.devigi.com.
ABOUT DEVIGI:
Devigi designs and manufacturers fitness apparel that combines style and performance to make its customers feel good and look great. Devigi products drape elegantly across the body, fit and flatter sizes from 0-18 and enhance the right curves while camouflaging others. In Devigi apparel, athletes will have the confidence and energy to reach for intensity in all their workout routines. Devigi comes from the universal language Esperanto, meaning “compel” or “drive.”
Photoshoot Slideshow
October 22nd, 2012
Beautiful day for a photo shoot of our Devigi samples for 2012!
